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Glossary of Key Terms

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Term Definition
Talents

Skills, abilities ”that allow someone to do something well”.

Target Audience

A specific group of people, identified by the school, within the target market area at which the marketing message of the school is aimed. A target audience can be formed of people of clearly defined demographic factors/ characteristics. Determining the target audience and discovering the appropriate target market(s) are the most important activities in marketing management.

Technology

An array of tools that support information acquisition,creation, and sharing , such as word processing applications, spreadsheet software, organizing and brainstorming software, multimedia, data collection tools, web resources, and communication software web resources, and communication software, etc.

The Society for Human Resource Management (SHRM)

Society for Human Resource Management (SHRM) is a professional human resources membership association headquartered in Alexandria, Virginia. The largest association in its field, SHRM promotes the role of HR as a profession and provides education, certification, and networking to its members.

Transparent

Characterized by visibility or accessibility of information. Transparency describes a willingness to share school information – be it academic, operational, financial or strategic – with stakeholders and the larger community in which the school operates.

Tuition

Tuition is a sum of money charged for a student’s enrollment at a school. This sum of money usually is equal to or a large percentage of the real cost of providing an excellent education for the student.

Tuition Assistance

Tuition Assistance is financial support dollars provided by a Catholic school and/or (arch)diocese to make the cost of tuitions accessible and affordable for all families. Usually, the amount of support provided is based on need and a needs assessment required by the school or the (arch)diocese. The awards are funded through donations, foundations, corporations and others, who want to support families who seek a Catholic education. Normally awards are determined yearly based on a family’s ability to pay and funding resources available that year.