Resources
| Term | Definition |
|---|---|
| Marketing Communications Plan | A plan that is a comprehensive blueprint which outlines an organization's overall marketing efforts. A process for developing a plan can be realized by including price, place, promotion and product. The plan includes a description of the product (what is unique regarding the school), services, a marketing budget, and a SWOT analysis (matrix analysis of strengths, weaknesses, opportunities and threats.) Also included is pricing strategy and market segmentation. |
| Measurement | Measurement is the assignment of a number by a rule, as long as one adheres to the rule. (Brian Ellis, Basic Concepts of Measurement, 1969). For example the assignment of numbers to enrollment and retention information in a consistent, valid and reliable manner. |
| Media | Forms of communication using visual images, text, and sound. |
| Mission | The purpose and reason why the school exists and the population it seeks to serve. |
| Mission Statement | A rich yet concise statement of the school’s mission that can be easily remembered and explained by all school stakeholders. |
| Moral Evaluating | Mental process of making judgments of right and wrong based on a set of beliefs and values. |